Fahrenheit One
A structured
training, recovery &
wellness model for
club environments
Fahrenheit One is a fully integrated fitness and wellness
operating model designed to enhance existing
club ecosystems.
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A fully integrated fitness and wellness operating model for existing club ecosystems.
Fahrenheit One is a fully integrated fitness and wellness operating model designed to enhance existing club ecosystems.
It combines training, recovery and wellness into a single connected experience — built to increase engagement, extend dwell time, and strengthen long-term member retention.
Built on deep operational experience
Over 100 years of combined experience.
The model is shaped by experience across the team in:
- Multi-site fitness operations
- Premium club environments
- High-volume, capacity-managed facilities
- Member engagement and retention systems
Applied across the design, delivery and operation of hundreds of facilities globally.
Built on deep operational experience
Not a standalone concept.
Designed to operate within established clubs, enhancing:
- Member visitation frequency
- Engagement across amenities
- Time spent within the environment
- Long-term member connection and retention
Integrated. Structured. Consistent.
A single operating model brings together Training,
Recovery and Wellness — designed to work as one
connected experience, not separate offerings.
Training
Recovery
Wellness
01 — Operational Model
A connected system for training, recovery and wellness
Fahrenheit One operates as a structured member experience system designed for consistency, clarity and performance within real-world environments.
The Core Model
Training
A complete environment covering strength, cardio, functional training and group classes. Built to support consistent weekly engagement and long-term member participation.
Recovery
Integrated heat, cold and relaxation spaces embedded into the member journey. Designed to support recovery, increase frequency of return, and extend dwell time
Wellness
A broader lifestyle and wellbeing layer supporting longevity, social connection and sustainable health. Extends the experience beyond traditional fitness use.
The Core Model
Movement that builds routine.
Structured Programming
Built for repeat engagement.
Why the model works
The strength comes from integration.
Together, they create a more complete and consistent member experience.
Training drives routine
Recovery drives frequency
Wellness drives retention
Member Engagement Structure
Structured around real behaviour.
Members naturally engage at different times and intensities. The model is structured around this behaviour — enabling more relevant programming, communication and operational flow across the entire day.
Early Morning
Midday
Evening
Weekend
Systems That Support Consistency
The model is underpinned by structured operational systems — delivering a controlled,
predictable and high-performing environment.
Programming and capacity management
Member engagement and communication systems
Data-led insight into usage and retention
Integrated delivery across all components
Lean, technology-enabled operations
02 — Delivery
A fully integrated delivery and operational model.
Fahrenheit One is delivered as a complete system — from pre-opening through to live operation. The focus is not only launch, but sustained performance within an existing environment.
One team across the entire journey
A single team remains accountable throughout.
Phase 01
Pre-Opening
Definition of positioning, pricing, programming and operational readiness aligned to the wider environment.
Phase 02
Opening
Execution of the model into live operation, ensuring systems, teams and member experience are fully aligned from day one.
Phase 03
Live Operation
Ongoing refinement of performance, engagement and operational flow to ensure long-term consistency and improvement.
Grounded in operational reality
Practical. Sustainable. Deliverable.
- Existing member behaviour
- Staffing capability
- Physical infrastructure
- Operational cost structures
Designed for ecosystem performance
Success measured by contribution to the wider environment.
- Increased member engagement
- Higher visitation frequency
- Improved utilisation of facilities
- Stronger overall member experience
Outcome
A consistently operated facility.
Enhances the surrounding environment
Improves member engagement and retention
Operates with stability and control
Delivers long-term value to the ecosystem
03 — Integration
Designed for established club environments
Fahrenheit One is developed specifically for integration within premium, multi-use club environments. It is not a standalone offer — it is a curated operating model designed to enhance existing facilities and strengthen the overall member experience.
A purpose-built addition
The model is designed to:
- · Increase frequency of member visitation
- · Extend time spent within the club
- · Strengthen engagement across all amenities
- · Improve overall member satisfaction
It functions as a contributor to the wider environment, not a separate entity.
Designed around real behaviour
The structure reflects how members already use clubs. Fahrenheit One supports and
enhances these natural patterns.
Morning
Routine-based training
Midday
Efficiency sessions
Evening
Engagement and recovery
Weekend
Lifestyle usage
Inside the experience
Designed to feel native to the club, not added on top.
Applied experience
Extensive experience across high-performance fitness environments.
Applied specifically to ensure the model:
- Integrates seamlessly
- Operates consistently
- Enhances rather than disrupts existing systems
Member Engagement Structure
A central driver of engagement within the club environment.
Fahrenheit One is designed to:
- Strengthen member connection
- Improve utilisation across the facility
- Increase retention over time
- Support long-term operational performance
The Team
Experience that ensures confidence in delivery.
The Fahrenheit One team and advisory group bring over 100 years of combined experience across leading fitness and wellness organisations — spanning the design, delivery and operation of premium environments globally.
Lifestyle, social & longevity
Wellness as a shared, social
experience — not a transaction.
The model extends beyond training to support the moments around it — recovery, connection, food and conversation — all part of how members spend more time in the environment.
This enables more relevant programming, communication and operational flow across the entire day.
Avron Rubin
Fitness and wellness operator with experience across multi-site development, operations and commercial performance.
Craig Talberg
Specialist in operational systems, retention and member experience.
Darren Shacknofsky
Over 30 years of experience in fitness strategy and scaling high-performance club networks.
Darren Jacobson
Global experience across Virgin Active and Zumba HQ, specialising in programming, product & member engagement.
04 — Partnership
A considered approach to collaboration.
Fahrenheit One works with established organisations to design and operate integrated fitness and wellness environments within existing club ecosystems.
How we work
We operate as an embedded partner across three phases.
01
Pre-Opening
02
Opening
Executing the model into live operation.
03
Ongoing Operation
Refining performance and ensuring consistency.
What this delivers
Stronger member engagement
Long-term performance stability
Our approach
We do not operate as an external supplier.
Brand Values
Show Up Well
Consistency and intent in how members engage.
Take Care
Recovery and long-term wellbeing.
Be Considerate
Respect for space and community.
Enjoy the Time
Focus on experience, not just outcome.
Closing Position
A structured operating model designed to integrate within established club environments.
Not as a standalone gym concept — but as a curated system that enhances engagement, strengthens retention, and improves overall ecosystem performance.
Let's design a connected experience for your environment.
Speak with the Fahrenheit One team about integration within your club.