Fahrenheit One
A structured fitness,
wellness and lifestyle model
for club environments
A fully integrated operating model designed to enhance the club ecosystems that already work — not to replace them.
A fully integrated model for existing club ecosystems.
Fahrenheit One brings fitness, wellness and lifestyle into a single connected experience.
It is built to increase engagement, extend dwell time and strengthen long-term member retention — working inside the environment a club has already established, rather than competing with it.
Built on deep operational experience
Over 100 years of combined experience.
Applied across the design, delivery and operation of hundreds of facilities globally.
The model is shaped by experience in:
- Multi-site fitness operations
- Premium club environments
- High-volume, capacity-managed facilities
- Member engagement and retention systems
Not a standalone concept.
Designed to operate within established clubs, strengthening:
- Member visitation frequency
- Engagement across all amenities
- Time spent within the environment
- Long-term member connection and retention
Integrated. Structured. Consistent.
A single operating model brings together Fitness, Wellness and Lifestyle — designed to work as one connected experience, not three separate offerings.
Fitness
A complete environment covering strength, cardio, functional training and group classes — built to support consistent weekly engagement and long-term participation.
Wellness
Integrated heat, cold and relaxation spaces embedded into the member journey — designed to support recovery, increase frequency of return and extend dwell time.
Lifestyle
A broader social and longevity layer supporting connection, food and sustainable health — extending the experience well beyond traditional fitness use.
01 — Operational Model
A connected system for fitness, wellness and lifestyle
Fahrenheit One operates as a structured member experience system, designed for consistency, clarity and performance within real-world environments.
The core model
Fitness
A complete environment covering strength, cardio, functional training and group classes. Built to support consistent weekly engagement.
Movement that builds routine.
Wellness
Integrated heat, cold and relaxation spaces embedded into the member journey. Designed to increase frequency of return and extend dwell time.
Recovery that brings members back.
Lifestyle
A broader social and longevity layer supporting connection, food and sustainable health. Extends the experience beyond training.
Time that members choose to spend.
Why the model works
The strength comes from integration.
Each pillar carries a different job. Run together, they produce a more complete and more consistent member experience than any one of them can on its own.
- Fitnessdrives routine
- Wellnessdrives frequency
- Lifestyledrives retention
Structured programming
Built for repeat engagement.
Every touchpoint — from the training floor to the recovery suite — is structured around how members actually use the club across the day, not around how a timetable would prefer they did.
Member engagement structure
Structured around real behaviour.
Members engage at different times and different intensities. The model is built around that behaviour, which is what makes relevant programming, communication and operational flow possible across the whole day.
- 01
Early morning
Routine-based training
- 02
Midday
Efficiency sessions
- 03
Evening
Engagement and recovery
- 04
Weekend
Social and lifestyle usage
Systems that support consistency
A controlled, predictable environment.
The model is underpinned by structured operational systems. That is what keeps performance stable once the opening excitement has passed.
- Programming and capacity management
- Member engagement and communication systems
- Data-led insight into usage and retention
- Integrated delivery across all components
- Lean, technology-enabled operations
02 — Delivery
A fully integrated delivery and operational model.
Fahrenheit One is delivered as a complete system — from pre-opening through to live operation. The focus is not only the launch, but sustained performance inside an existing environment.
One team across the entire journey
A single team stays accountable throughout.
- Phase 01
Pre-opening
Definition of positioning, pricing, programming and operational readiness, aligned to the wider environment.
- Phase 02
Opening
Execution of the model into live operation, with systems, teams and member experience aligned from day one.
- Phase 03
Live operation
Ongoing refinement of performance, engagement and operational flow to hold consistency over the long term.
Grounded in operational reality
Practical. Sustainable. Deliverable.
Every decision is made inside real constraints. A model that only works on paper is not a model.
- Existing member behaviour
- Staffing capability
- Physical infrastructure
- Operational cost structures
Designed for ecosystem performance
Success is measured by what it contributes to the wider environment.
- Increased member engagement
- Higher visitation frequency
- Improved utilisation of facilities
- Stronger overall member experience
03 — Integration
Designed for established club environments
Fahrenheit One is built specifically for integration within premium, multi-use clubs. It is not a standalone offer — it is a curated operating model that strengthens facilities already in place.
A purpose-built addition
A contributor to the environment, not a separate entity.
The model is designed to:
- Increase frequency of member visitation
- Extend time spent within the club
- Strengthen engagement across all amenities
- Improve overall member satisfaction
Designed around real behaviour
The structure reflects how members already use clubs.
Fahrenheit One supports these natural patterns rather than trying to redirect them.
Morning
Routine-based training
Midday
Efficiency sessions
Evening
Engagement and recovery
Weekend
Social and lifestyle usage
Inside the experience
Designed to feel native to the club, not added on top.
Every component is calibrated to the rhythm of the existing environment, so it strengthens the established member experience rather than disrupting it.
Applied experience
Extensive experience across high-performance fitness environments, applied specifically to ensure the model:
- Integrates seamlessly
- Operates consistently
- Enhances rather than disrupts existing systems
The team
Experience that ensures confidence in delivery.
The Fahrenheit One team and advisory group bring over 100 years of combined experience across leading fitness and wellness organisations — spanning the design, delivery and operation of premium environments globally.
Avron Rubin
Fitness & Wellness Operator
Fitness and wellness operator with experience across multi-site development, operations and commercial performance.
Craig Talberg
Former National Operations Director, Fitness First Australia
Specialist in operational systems, retention and member experience.
Darren Shacknofsky
Strategy & Network Scaling
Over 30 years in fitness strategy and the scaling of high-performance club networks.
Darren Jacobson
Programming & Member Engagement
Global experience across Virgin Active and Zumba HQ, specialising in programming, product and member engagement.
04 — Partnership
A considered approach to collaboration.
Fahrenheit One works with established organisations to design and operate integrated fitness, wellness and lifestyle environments within existing club ecosystems.
How we work
We operate as an embedded partner across three phases.
- 01
Pre-opening
Shaping positioning, structure and readiness.
- 02
Opening
Executing the model into live operation.
- 03
Ongoing operation
Refining performance and holding consistency.
What this delivers
- Reduced operational risk
- Stronger member engagement
- Long-term performance stability
Our approach
We do not operate as an external supplier.
We operate as a committed partner, focused on long-term performance within the environment.
Brand values
Show up well
Consistency and intent in how members engage.
Take care
Recovery and long-term wellbeing.
Be considerate
Respect for space and community.
Enjoy the time
Focus on experience, not just outcome.
Closing position
A structured operating model designed to integrate within established club environments.
Not a standalone gym concept — a curated system that strengthens engagement, improves retention, and lifts the performance of the wider ecosystem.
Let’s design a connected experience for your environment.
Speak with the Fahrenheit One team about integration within your club.